EPR Implementation
Provide e-waste drop-off centres to ensure responsible management of end-of-life electronics products
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Underwriting Extended Producers’ Responsibility (EPR)

Extended Producers Responsibility (EPR) or may be conveyed as Environment Protection Responsibility (EPR) broadens the responsibility of manufacturers beyond the factory gates to the end-of-life management of their products when discarded by the end user.


Extended Producers’ Responsibility concept was first time formally introduced in the European Union at the time of implementing WEEE Directive (i.e. Waste Electrical & Electronic Equipment Directive) in July, 2006 to regulate movement of end of life EEE. Under the concept, producers / importers are responsible to take back their products from the consumer either at the end of life of the respective products or as and when the user wants to discard for disposal.


To discharge obligation of take back and to meet expenses relating to logistic, recycling & disposal of hazardous substances the directive also provided for Advance Recycling Fee (ARF), which producers are eligible to collect from the customers at the time of sale. The ARF so collected remain earmarked to meet above obligations on the part of the producers / importers and after collection either on their own or taking help of third party logistic, the end of life equipment are sent to the certified recyclers for environment friendly disposal as per the norms set under the above directive.


The proposed draft Rules for e-waste management announced by the Ministry of Environment & Forests MoEF), India also suggests that the producers of electrical & electronic equipment are responsible to take back their products from the consumers at the end of the life of the product or whenever the consumer wishes to give back for disposal, practically on the same lines of EU. In the proposed Rules, there is a reference of Deposit Refund Scheme (DRS). This financial instrument is in use in some countries for various products including WEEE.

Once the proposed amendments in the present Rules will be in force, producers will be responsible to take their products back with certain targets and hand over the same to authorized / registered recyclers for final disposal. Looking at the Indian scenario, where every man made item fetch value even after the worst possible use, applicability of ARF / DRS has its limitations but if the same is enforced through the regulatory frame work, which is most likely, the producers will be eligible to collect DRS / ARF from the consumers.

As India’s first fully compliant e-waste management company, we enable manufacturers to meet their EPR obligations. Leveraging our established pan-India collection and logistics infrastructure, we help manufacturers reduce the cost of in-house compliance management. This allows manufacturers to concentrate on their core business whilst becoming more responsible corporate citizens.

Now, a step ahead, Ecoreco is gearing up to Underwrite EPR Responsibility on behalf of Original Equipment Manufacturers (OEMs) / Producers right from Call (from end user) to Compliance (on behalf of the manufacturers / producers) to meet all the requirement of a PRO (Producers’ Responsibility Organisation) and also to facilitate e-waste trade on line on the lines of E-waste Exchange concept introduced in the proposed amendments.



E-Waste (Management & Handling) Rules 2011

As per E-waste (Management & Handling) Rules, 2011, manufacturers of electronic goods are responsible for setting up a call centre to facilitate end user to get in touch with the producers to return back their products at the end of life, set up collection centre or a take-back points either individually or jointly out of their funds to channelize e-waste from end user to Recycler(s). Manufacturers are also responsible for the disposal of their own waste generated during manufacturing process in line with the principle of ‘Extended Producer Responsibility’. The regulation aims to ensure that e-waste is channelized under above system reaches to the registered dismantlers and recyclers.


The regulation applies to electronic and electrical equipment, along with their consumables and components that are part of or included in the electronic product at the time of discarding. Some of the electronics and electrical products which come under the purview of the e-waste rules include mobile phones, computers, laptops, television sets, ACs and other home appliances.


Partnering with Ecoreco

Ecoreco partners corporates across sectors to develop e-recycling programs that are customized to their specific needs, whilst balancing compliance, convenience and cost, through a highly efficient take-back and recycling program. The plans can be tailored as per the requirement of individual producers / manufacturers to ensure responsible management of end-of-life electronics products.


Ecoreco’s scientific recycling and disposal methods aim to protect human health and the environment from any hazardous consequences, which would be otherwise caused by the unscientific waste management. Through our state-of-the-art e-recycling facility and a process that is fully compliant with global environmental norms, we help maintain our customers’ leadership position and business excellence. Our CSR initiatives help augment our e-waste management programs and enable customers to meet their Environmental, Social and Corporate Governance (ESG) mandates.

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